red lion inn blog
Stories and glimpses from around the Red Lion Inn
New York Fashion Week Meets Norman Rockwell
Traditional, classic, and sophisticated are the perfect words that can be used to describe designer Michael Bastian’s new clothing line, “The Stockbridge” for GANT. Like the name suggests, this recently launched collection was inspired by various Norman Rockwell paintings as well as our very own town of Stockbridge, Massachusetts.
Going off of the idea of returning to the roots of America, Bastian’s clothing line reflects American culture the way Rockwell showcased it in his various works of art. Using a rich color palette and utilitarian materials and fabrics, Bastian’s collection embodies Rockwell’s classic masterpieces, all while still keeping the clothes modern and current. To even further showcase his appreciation for Rockwell’s art and Stockbridge, Bastian and his 16-person crew from from Stockholm, Sweden and New York City, traveled to the Berkshires in the beginning of April to photograph and film his advertising campaign. GANT took photographs at different locations across the county including Rockwell’s Studio at the Norman Rockwell Museum, Hancock Shaker Village, and even on Main Street and at The Red Lion Inn.
In August 2013, the entire ad campaign was launched online to great reviews and sales. “The Stockbridge” GANT by Michael Bastian collection can be purchased in GANT clothing stores or on its online retail site at www.gant.com.